The Lincoln High School Journalism and Broadcast Academy (JBA) provides students with a strong foundation for those who wish to pursue careers in journalism, including broadcast journalism, or communications. The JBA curriculum includes all aspects of career components in journalism, such as journalism ethics, news writing and reporting, interview and research skills, layout and design, set and lighting design and broadcasting technology.

Students who complete the JBA graduate with strong written and oral communication skills in addition to technical skills in publishing and video production. Thanks to strong partnerships with local colleges/universities and media professionals, students are mentored and guided by journalists in various stages of professional development. Before completing academy requirements, they are also offered the opportunity to take the NOCTI Job Ready Assessment in Broadcasting and Journalism where they are able to demonstrate proficiency in background knowledge and skills.